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Social Garden

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Optimising operations for an efficient digital marketing agency

Social Garden is a digital marketing agency that has been operating in Australia for over 7 years. Specialising in real estate and education, the company offers performance-driven social media advertising and enterprise marketing automation solutions. 

This includes lead generation, marketing automation, Conversion Rate Optimisation, and content marketing among others. Whether it’s running social ads on Facebook to millions of people, or helping customers convert billions via lead generation, Social Garden is an impactful and fast-growing agency in Australia. It maintains partnerships with key stakeholders from the industry such as Salesforce and Marketo.

girl with glasses

Building growth for the long term

As with every modern business in the digital space, a company’s growth is only as strong as the technology that it’s built on. For Social Garden, this meant hiring skilled tech talent capable of catering to development and maintenance of its systems.

Through Swivel Tech, Social Garden was able to upgrade a number of existing manual processes which grew into a comprehensive CRM system. This serves as one of Social Garden’s core products that handles tasks ranging from lead generation to insights. But building it was only part of it. Regular maintenance and upkeep are equally important to ensure the system runs smoothly and efficiently.
girl with glasses

Building growth for the long term

As with every modern business in the digital space, a company’s growth is only as strong as the technology that it’s built on. For Social Garden, this meant hiring skilled tech talent capable of catering to development and maintenance of its systems.

Through Swivel Tech, Social Garden currently utilises full stack engineering support in key areas of the business. This support includes end-to-end management throughout the Software Development Lifecycle, ranging from requirement gathering and building new product features to developer testing and DevOps.

As Social Garden looks to the future, the company aims to capitalise on its current technological capabilities to enable its growth in Australia’s digital marketing space.

girl with glasses

Building growth for the long term

As with every modern business in the digital space, a company’s growth is only as strong as the technology that it’s built on. For Social Garden, this meant hiring skilled tech talent capable of catering to development and maintenance of its systems.

Through Swivel Tech, Social Garden was able to upgrade a number of existing manual processes which grew into a comprehensive CRM system. This serves as one of Social Garden’s core products that handles tasks ranging from lead generation to insights. But building it was only part of it. Regular maintenance and upkeep are equally important to ensure the system runs smoothly and efficiently.

How Swivel Tech is enhancing Social Garden’ technical capabilities

Social Garden currently utilises full stack engineering support in key areas of the business. This support includes end-to-end management throughout the Software Development Lifecycle. Here are a few ways Swivel’s technical expertise contributes Social Garden’s efforts:
 
  • Automation of several manual work processes within Social Garden’s development tasks
  • Building and maintaining new product features for CRM
  • Server maintenance
  • Regular contribution towards critical system architecture tasks
  • Ensuring systems run bug-free and up to standard via precautionary measures such as code coverage and static code analysis
  • DevOps
  • System testing
  • Assistance on all Laravel, ReactJS and AWS related troubleshooting matters

Enabling growth opportunities

As Social Garden looks to the future, the company aims to capitalise on its current technological capabilities through its partnership with Swivel Tech. For Social Garden, the hope is to enable more growth opportunities in Australia’s digital marketing space.