Social Garden

Optimising operations for an efficient digital marketing agency

Social Garden is a digital marketing agency that has been operating in Australia for over 7 years.
Specialising in real estate and education, the company offers performance-driven social media
advertising and enterprise marketing automation solutions. This includes lead generation, marketing
automation, Conversion Rate Optimisation, and content marketing among others.

Whether it’s running social ads on Facebook to millions of people, or helping customers convert billions
via lead generation, Social Garden is an impactful and fast-growing agency in Australia. It maintains
partnerships with key stakeholders from the industry such as Salesforce and Marketo.

Building growth for the long term

As with every modern business in the digital space, a company’s growth is only as strong as the technology that it’s built on. For Social Garden, this meant hiring skilled tech talent capable of catering to development and maintenance of its systems.

Through Swivel Tech, Social Garden was able to upgrade a number of existing manual processes which grew into a comprehensive CRM system. This serves as one of Social Garden’s core products that handles tasks ranging from lead generation to insights. But building it was only part of it. Regular maintenance and upkeep are equally important to ensure the system runs smoothly and efficiently.

Building growth for the long term

As with every modern business in the digital space, a company’s growth is only as strong as the technology that it’s built on. For Social Garden, this meant hiring skilled tech talent capable of catering to development and maintenance of its systems.

Through Swivel Tech, Social Garden currently utilises full stack engineering support in key areas of the business. This support includes end-to-end management throughout the Software Development Lifecycle, ranging from requirement gathering and building new product features to developer testing and DevOps.

As Social Garden looks to the future, the company aims to capitalise on its current technological capabilities to enable its growth in Australia’s digital marketing space.

Building growth for the long term

As with every modern business in the digital space, a company’s growth is only as strong as the technology that it’s built on. For Social Garden, this meant hiring skilled tech talent capable of catering to development and maintenance of its systems.

Through Swivel Tech, Social Garden currently utilises full stack engineering support in key areas of the business. This support includes end-to-end management throughout the Software Development Lifecycle, ranging from requirement gathering and building new product features to developer testing and DevOps.

As Social Garden looks to the future, the company aims to capitalise on its current technological capabilities to enable its growth in Australia’s digital marketing space.

How Swivel Tech is enhancing Social Garden’ technical capabilities

Social Garden currently utilises full stack engineering support in key areas of the business. This support
includes end-to-end management throughout the Software Development Lifecycle. Here are a few ways
Swivel’s technical expertise contributes Social Garden’s efforts:
Automation of several manual work processes within Social Garden’s development tasks
Building and maintaining new product features for CRM
Server maintenance
Regular contribution towards critical system architecture tasks
Ensuring systems run bug-free and up to standard via precautionary measures such as code
coverage and static code analysis
DevOps
System testing
Assistance on all Laravel, ReactJS and AWS related troubleshooting matters

Enabling growth opportunities

As Social Garden looks to the future, the company aims to capitalise on its current technological
capabilities through its partnership with Swivel Tech. For Social Garden, the hope is to enable more
growth opportunities in Australia’s digital marketing space.